The co-operative in question is the Little Milk Company, last night's featured business. Managed by Conor Mulhall, the co-operative was formed three years ago by eleven Organic Dairy Farmers spead throughout Leinster and Munster. Their award winning cheeses are hand made and hand turned using traditional cheesemaking techniques.
Making The Connection
What makes an organic and hand made product so special is the loving care and attention put into producing it. The website as it stands does a great job promoting the product itself but more can be done to connect the product back to the farm and farmers who make it. As Gerard suggested, some well chosen images of the farmers will help us as customers to 'put our hand out and reach into the farm', connecting us with the producers and ultimately the product itself.
Over To You
Can you suggest ways Conor can create that all important sense of connection through the website? Listen back to the show on Kickstart Your Business and tell us what you think.
We'd love to hear from you.
(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland each Thursday at 6.40pm)