May 30, 2014

Packing A Healthy Punch

Childhood obesity, a much discussed and analysed phenonom, is on the increase and everywhere we look, we see worrying evidence this is a problem that won't go away on its own. Like all problems, it needs to be tackled head-on through education and decisive action and where better a place to start than a school and what better people to tackle it than children themselves?

Packed With Great Ideas

Our featured business this week are the students of Griffith College Multidenominational School on the South Circular Road. When the students were invited to participate in the Biz Factor School Competition, they saw an opportunity to tackle the challenge of childhood obesity. After researching their market, they designed and produced The Health Pack offering a range of healthy and fun exercises and recipes. 

Problem Solvers

On the show last Louis Rosney and Eduardo Nestor from the management and production team explained to George and Gerard that the whole class was involved, with each student playing an important role within the company. Like all good businesses, they did their market research, identifed their target customers and have developed a strong product that fixes a problem for them. Currently putting the final touches to The Healthy Pack, the students are hoping to bring their product to market soon.

Over To You

Can you think of ways the students can market their product? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

(Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm)


Fiona McKeon said...

Well done Gerard and thanks for making Louis and Eduardo so relaxed.
Thanks to George also for your energy and enthusiasm with these young entrepreneurs. This was a great opportunity for the lads.Thanks to Cora, teacher and Sinead School Principal also.
Fiona Mckeon CEO BizWorld Ireland

Fiona Mckeon said...

Great advice for these young entrepreneurs Gerard. Thanks to yourself and George for putting Louis and Eduardo at their ease. They were great competitors in our BIZ Factor Final. Thanks to Teacher Cora and School Principal and the rest of the 26 on the class team also.
Fiona McKeon CEO BizWorld Ireland

Grainne Byrne said...

very inspiring to hear these 2 young entrepreneurs - who were representing their class from Griffith Barracks Multi-Denominational school and who came in the top 3 at BizFactor - talk about their fantastic idea, The Health Pack to help counteract obesity. Great to hear George and Gerard treat them as adults and well done to Bizworld for continuing to bring entrepreneurship into the classroom. Bizworld won the 2014 David Manley Emerging Social Entrepreneur Award. Grainne Byrne, PRO, David Manley Awards