Look Mum, No Hands!As a new mother, Kim McPartling (our featured guest on Kickstart Your Business) was keen to carry her baby using a traditional sling (one of the earliest hands-free technologies in the world), but found she could only purchase one online. Seeing a gap in the Irish market, Kim decided to set up shop selling a wide range of ergonomic slings, from the traditional to the curving edge at her store in Dun Laoghaire or through her online arcade. And so the bouncing baby Knee To Knee Slings business emerged.
Knee To Knee ReactionBoth George and Gerard were immediately tickled by the idea of a traditional technology reversing the modern trend of keeping babies at arms length and further, and the neat support of hands-free but heart to heart parenting.
However, whilst the name Knee To Knee has a certain intriguing charm, neither could connect it to the baby slings on offer. Kim explained that the knee to knee reference is to the ergonomic configuration of baby in the sling, prompting Gerard to suggest that this connection needs to be introduced much more immediately in her promotional material, particularly the website, if the name is to work harder to introduce her business to newcomers.
It's A Wrap!What do you suggest Kim does to get more mums and dads slinging to their little one's heart's content? Listen back to Kim on Kickstart Your Business and let us know what you suggest.
We'd love to hear from you.
Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.20pm, and is available to listen to on Playback immediately afterwards.