That the show itself was inspired by a childhood holiday on four wheels, or that it struck such a rich chord with Ireland's young TV-watchers, should be no surprise, as the mobile home throughout the ages has always seemed to be a vehicle for the greatest adventures.
Four Wheels On My ShebeenCabinet-maker John Walsh, our featured guest on this week's Kickstart Your Business, has always been in awe of the magic that pervades old traditional haunts, as well as the fond owner of a vintage caravan.
And so he and his team set out to capture that elusive spirit in their own little Shebeen, a classic Irish pub-caravan, that brings that magic to wherever its needed. Your very own wanderly pub if you wish, to hire or buy.
And now, after the trial version, there's the clatter of tiny little wheels as John creates more Shebeens in a range of traditional pub styles to meet demand.
Bringing The Adventure Home
However, Gerard suggested that he needs to convey that very simplicity much more immediately both through his logo (which should include some visual reference to the pub on wheels'), and through photography on his website. At present, the homepage leads with a very strong video, but visitors need to be sold first on the idea before finding out more.
What's Your Spin On This Pub On Wheels?What do you suggest John does to get more people hiring and buying his Shebeen? Listen back to John on Kickstart Your Business and let us know what you suggest.
We'd love to hear from you.
Kickstart Your Business is broadcast live on The Right Hook on Newstalk 106 in Ireland every Thursday at 6.20pm, and is available to listen to on Playback immediately afterwards.