February 06, 2015

A New Business That Wants To Give Us The Boot

The importance of brand as a emblem of the tribe we belong to is nowhere more obvious than in the world of sport. Wearing your club jersey, your club shorts and carrying your club sports bag, all allow players and their fans to identify with and show support for their team or county.

And of course the business of branded sports products in a very lucrative one with a readymade enthusiastic and loyal target market happy to purchase and wear with pride.

Put The Boot In

Last night on Kickstart Your Business, we featured RClub Sports, a company that's ready to put the boot in and enter the market of branded sportswear. Founded by Anthony Moriarty who, when standing on the sidelines watching his son play football, noticed that the team all had the club crest on the togs, socks and jersey, but not on the footboot boots.

Not letting his lack of knowledge in the area of branding deter him (Anthony's background is in construction), he set about developing a range of customised football boots so the crest could be displayed with pride from head to toe.

They're On My Team

By partnering with at least two of the largest sports organisations in Ireland, Anthony has cleverly created shop windows all around the country and customers can also buy direct from the website.

As Gerard pointed out on the programme, Anthony can now draw on the pulling power of his partners and display on the website, though well chosen imagery, his connection with the partners, thus adding value to the transaction that is above and beyond the branded products themselves.

Over To You

What other ways can Anthony draw on the pulling power of his partners through his website? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm and is available on Playback.
Meanwhile, for those of you Kickstarting your own business in 2015, why not check out our Raising A Brand Programme, a practical course (one afternoon a week) over six weeks during which Gerard teaches you all you need to know about researching, developing and building a brand that will make you the natural choice of customers.

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