February 13, 2015

Pleased To Greet You With CleverCards

With Valentine's Day just around the corner, card companies and postal services the world over are rubbing their hands together in glee at the prospect of their projected sales' figures for the month.

We still love to buy and get cards but for many of us, finding the time to go out and pick a card, queue at the till, buy the stamp and post it, can seem like too much bother and we end up with all good intentions but nothing to show for it!

Send The Perfect Card In Minutes 

This week's Kickstart Your Business feature CleverCards was founded by Kealan Lennon to make it easy for people to emotionally connect with family and friends both online and offline. With twenty years' experience in the design, publishing and media industries, he wanted to shake up the traditional card sector by adding some new technology magic to the mix in order to help people connect better using digital and printed greetings.

Stamp Of Approval

Gerard admired CleverCards truly intuitive offering, which seamlessly draws on the immediacy of Facebook, whilst George was excited at the prospect of never missing another important date in the lives of his family and friends, with the lovely Ingrid set to receive her first Valentine card from the normally-forgetful broadcaster.

On the business front, Gerard suggested that CleverCards needs to develop a more distinctive visual identity, that will enable the start-up to 'own' this online space and ward off cheap imitators in this highly-competitive environment.  

Over To You

What other ways can Kealan help people around the world to make those emotionally-charged connections through CleverCards? Listen back to the show on Kickstart Your Business and let us know what you think. 

We'd love to hear from you.

Kickstart Your Business is broadcast live on The Right Hook on Newstalk106 in Ireland every Thursday at 6.40pm and is available to listen back to on Playback.


Eleanor McCarthy said...

What an brilliant company. I have bought my free card from Clevercards using the GHOOK1 code and and I must say it the process truly was seamless from start to finish. Great interview as well George.

Gerard Tannam said...

Delighted you enjoyed the show and the great free card from Clevercards.